Ben

In her story, Yehudit Hendel shows how a secret that is revealed during a so called “innocent” breakfast among friends has the power to poison a widow. The story is constructed as a mystery, where the readers need to constantly understand the undertones, what is not being said. In this way, Hendel managed to speak … Read more

The literary theorist Stanley Fish is known to have revolutionized literary theory in the 70s. Instead of a focus on the author, trying to read to discern some hidden “meaning” that the author intended, Fish focuses on the experience of the reader as the major thing. He calls this reader-response criticism. The reader reads the … Read more

Content creation is enough to fill your entire calendar. In order to properly outreach, make connections and possibly distribute the content, you have to think differently about the interactions you’re having and the people you try to connect to. Interviewing people on your podcast An easy fix is just have a podcast and use that … Read more

There are more than 82 things to write about. There are actually more than a million things to write about. The other day I met an acquaintance, and he asked me how I thought about the posts I wrote on Linkedin. Immediately I knew he was expecting the generic answer. Something like: I have a … Read more

Jordan Peterson wrote an essay writing guide that’s pretty good. There’s a good point Peterson makes right off the bat in his guide. Student write essays only because they are required to. Jordan believes there is an innate reason students need to want to write an essay, and that regarding it as a chore is … Read more

Do you know what’s the second most popular search engine after Google? If you answered YouTube, you’re wrong. 🙂 It’s actually Google Images, by a large difference. However, I still decided to choose YouTube as the marketing channel for our business. I’m delivering a presentation about this to the company tomorrow, as I mentioned yesterday. … Read more

I was told I was going to present the marketing campaign for the YouTube series we created. Creating a presentation is not a linear process, at least for me it’s not. While you are developing the project, you really don’t work in a linear way. You come up with the idea for the project, then … Read more

I am not making videos. This is a fact. Videos could potentially help grow my channel, so logically, there is no reason not to try them. I don’t really feel there is pure fear involved here. If we don’t do something, it is rarely out of pure fear. I don’t sky jump because of raw … Read more

What has changed when writing blog posts? Besides freelancers being able to produce an article for 5 bucks? AI that produces quality content? A lot! You can still pretty easily write posts that rank well on Google, like I did here: As the person who has been heading the content operation for various SaaS companies … Read more