Ben Pines
I help B2B founders build authority, own their narrative, and turn their expertise into content that pre-sells prospects before they ever book a call.

Marketing experience
Two decades building brands, content engines, and go-to-market strategies for tech companies and founders.
At Elementor
Joined Elementor before there was a marketing team. Built the content engine from scratch, shaped the story, and helped create the foundation that scaled it into a global brand.
AI21 Labs & beyond
Established AI21 Labs' content operation, led the team, and oversaw delivery on systems that generated traffic and users.
Founder-led marketing
Specializes in personal branding, content strategy, and founder-led marketing — the work that turns a founder's hard-won expertise into demand.
Built content systems for teams across tech
Let's turn your expertise into inbound.
One weekly session. No AI slop. Just your point of view, scaled.