Ben Pines

I spent 20 years in content marketing. Part of it at Elementor, where I was the first marketer and we grew to 17 million users.

Now I work with B2B SaaS founders and solopreneurs on founder-led marketing.

I care a lot about the writing itself. Whether the sentence is good. Whether the idea underneath holds up. Whether it sounds like the person whose name is on it. Most founder content on LinkedIn is forgettable, and that starts with the writing.

The other half of my work is helping solopreneurs see their whole business at once. Where clients actually come from. What's blocking growth right now. What belongs in this week versus this quarter. Founders usually have plenty of ideas. What they don't have is a way to decide what to do first, so delivery ends up eating the hours that were supposed to go to sales.

Most of what I help with comes down to five things: time, attention, leads, trust, and staying consistent. Content handles some of that. Part of my job is helping founders deal with the constant overload and know how to make the right decision.