I Make You the Founder People Trust and Buy From
I help B2B founders build a position, find a voice, and ship content AI can't fake. One weekly session. No AI slop. Just the work done together.
Companies I've helped
If a competitor's CEO could've posted it, you shouldn't have.
Most founder content fails this. Same hooks, same takes, same AI-flavored polish. The feed is interchangeable because the people in it sound interchangeable.
The fix isn't a better ghostwriter or a smarter prompt. It's three things AI can't fake: a position worth defending, a voice that's actually yours, and the judgment to know which take is worth publishing.
What we work on
Positioning
A defensible angle, not a tagline. The hill you'll keep defending for years.
Voice
Writing that sounds like you on your sharpest day, not a custom GPT trained on your transcripts.
Content
Posts and essays with judgment, stakes, and a point of view. The opposite of insight-shaped slop.
What it looks like when a founder stops sounding interchangeable.
How a bootstrapped SaaS founder turned LinkedIn into a strategic asset, moving from solid-but-forgettable updates to a content engine that shapes category conversations.
Read case study →How a founder with an existing audience rebuilt it into a lead engine, going viral twice in two months and turning attention into the kind of inbound a new business actually needs.
Read case study →How a bootstrapped WordPress founder turned LinkedIn from sporadic product updates into a build-in-public engine — with engagement jumping from ~20 likes per post to consistent 70–114 like, comment-heavy posts in a few months.
Read case study →Stop the analysis paralysis.
You have too much to say. I filter the noise to find your big idea.
Systematized founder marketing.
I remove the content bottleneck. You lead the vision. I scale the distribution.
Results from the ecosystem.
Specialized strategy for indie makers and technical founders.
"Ben was the first marketer at Elementor and played a huge role in our early growth. He built the content engine from scratch, shaped how we told our story, and created the foundation that helped Elementor scale into a global brand."
Yoni Luksenberg
CEO, Elementor
"Ben established AI21 Labs' content operation. He was responsible for leading the team, contributing creative ideas, and overseeing project delivery. The systems he implemented generated traffic and users."
Eran Yacobovitch
VP Marketing, Lightricks