I Make You the Founder People Trust and Buy From
I help B2B founders build a position, find a voice, and ship content AI can't fake. One weekly session. No AI slop. Just the work done together.
Companies I've helped
If a competitor's CEO could've posted it, you shouldn't have.
Most founder content fails this. Same hooks, same takes, same AI-flavored polish. The feed is interchangeable because the people in it sound interchangeable.
The fix isn't a better ghostwriter or a smarter prompt. It's three things AI can't fake: a position worth defending, a voice that's actually yours, and the judgment to know which take is worth publishing.
What we work on
Positioning
A defensible angle, not a tagline. The hill you'll keep defending for years.
Voice
Writing that sounds like you on your sharpest day, not a custom GPT trained on your transcripts.
Content
Posts and essays with judgment, stakes, and a point of view. The opposite of insight-shaped slop.
What it looks like when a founder stops sounding interchangeable.
How a bootstrapped SaaS founder turned LinkedIn into a strategic asset, moving from solid-but-forgettable updates to a content engine that shapes category conversations.
Read case study →How a founder with an existing audience rebuilt it into a lead engine, going viral twice in two months and turning attention into the kind of inbound a new business actually needs.
Read case study →Ross went from sporadic product updates to a build-in-public engine on LinkedIn. Engagement moved from around 20 likes a post to a steady run of 70 to 114 likes, with real comments, in a few months.
Read case study →Stop the analysis paralysis.
You have too much to say. I filter the noise to find your big idea.
Systematized founder marketing.
I remove the content bottleneck. You lead the vision. I scale the distribution.
Results from the ecosystem.
Specialized strategy for indie makers and technical founders.
"Ben was the first marketer at Elementor and played a huge role in our early growth. He built the content engine from scratch, shaped how we told our story, and created the foundation that helped Elementor scale into a global brand."
Yoni Luksenberg
CEO, Elementor
"Ben established AI21 Labs' content operation. He was responsible for leading the team, contributing creative ideas, and overseeing project delivery. The systems he implemented generated traffic and users."
Eran Yacobovitch
VP Marketing, Lightricks
Frequently asked
Start with the free 30-minute review: book a 30-minute call that reviews your buyers, recent posts, and what you're trying to win, then shows the angles and a sample posting week you keep.
1. Book the free 30-minute review: Click the booking link to schedule the free 30-minute review.
2. What happens on the call: Ben looks at your buyers and recent posts, shows the angles he'd run, and provides a sample posting week you keep whether or not you work together.
3. After the call: You leave with a free optimized post, and decide whether to continue with weekly sessions or the full service (pricing and scope are listed in the FAQ).
Yes. A sample posting week is provided as part of the free 30-minute review, and you keep that sample whether or not we work together.
The free review includes a look at your buyers, recent posts, and the angles Ben would run, plus a sample posting week.
Typical cadence used in samples: roughly 2-3 LinkedIn posts per week mixing reach, promotional, and personal posts.
Every engagement is adjusted to the founder, but the standard offer looks like this.
What I do: content strategy and your Big Idea, defined up front. Roughly 2-3 LinkedIn posts a week mixing reach posts, promotional posts, and personal posts. Distribution planning and formatting. A monthly review of visibility, engagement, and pipeline signals.
What you do: one weekly session where you bring what actually happened with clients that week, then approve and publish from your own account. I draft, you post. Total time: 1 to 3 hours a week.
What I guarantee: a repeatable system so you never wonder what to post today. Every post grounded in your real work.
The cost for Ben's full 'Do-it-for-me' Founder Led Marketing service is $2,500/month. The cost for weekly coaching calls is $1,000/month.
The work happens in one weekly session. We do it together, in this order:
1. Find your Big Idea.
We go deep into your service or product and how you actually deliver results. From that we pull the one position you can defend better than anyone else.
2. Shape your voice.
We define how you say things, based on how you actually talk and think. This is what AI content can't fake, and it's why your posts won't read like everyone else's.
3. Turn it into content.
Position plus voice becomes publishable posts and a distribution plan. Every post maps back to your Big Idea, or it doesn't go out.
4. Systematize it.
Once the engine works, we make it repeatable. You keep leading with your judgment, the system handles consistency.
After the first weeks, most of the session is step 3 and 4: you bring what happened with clients that week, we turn it into content.