I Make You the Founder People Trust and Buy From
Most founders already have opinions worth reading. They just never make it into the post. I find them with you in one weekly session, and turn them into content that sounds like you and brings in leads.
Companies I've helped
If a competitor's CEO could've posted it, you shouldn't have.
Most founder content fails this. Same hooks, same takes, same AI-flavored polish. The feed is interchangeable because the people in it sound interchangeable.
A better ghostwriter or a smarter prompt won't change that. What works is three things AI can't fake: a position worth defending, a voice that's actually yours, and the judgment to know which take is worth publishing.
What we work on
Positioning
Every founder says they're different. Very few can say how in one sentence. We go back and forth on your service, your clients, and the deals you lost until we find the one position you can defend better than anyone else.
Voice
Everyone sounds a bit different. I actually use AI for this part, to fine-tune the drafts so they don't just read well, they sound like you.
Content
AI can't make good content. There, I said it. Writing content is hard work. It's still hard for me, after 20 years. But I love doing it.
I've led content marketing teams for 20 years. I've done founder marketing for two, and it's already showing results.
Ben helped this SaaS founder make content consistent. The results were seen in the business: leads mention LinkedIn on calls.
Read case study →This founder had an existing audience, but it was the wrong one. Ben helped him rebuild it into a lead engine, while also going viral twice in two months.
Read case study →Ross shifted his posts from product updates to his actual point of view. Reach went from flat to 47K impressions in less than two months.
Read case study →Within a week of publishing, the pages were ranking in Google and being cited in AI answers for comparison queries.
Read case study →A face yoga instructor running two businesses at once. We built a weekly video engine across Instagram, YouTube, and email, then launched a new 5-session offer that hit its goal of 10 enrollments.
Read case study →You have too much to say, so you post nothing.
Most founders I work with aren't short on ideas. They're short on the one idea that makes everything else easier to write. We find that first, and the rest of the posts follow from it.
You bring what happened this week. I turn it into posts.
You bring your expertise and your point of view. I handle the writing, the schedule, and the distribution, so publishing doesn't depend on you having a free afternoon.
Founders Recommend
Don't take my word for it. Take the words of others that I pasted here.
"Ben was the first marketer at Elementor and played a huge role in our early growth. He built the content engine from scratch, shaped how we told our story, and created the foundation that helped Elementor scale into a global brand."
Yoni Luksenberg
CEO, Elementor
"Ben established AI21 Labs' content operation. He was responsible for leading the team, contributing creative ideas, and overseeing project delivery. The systems he implemented generated traffic and users."
Eran Yacobovitch
VP Marketing, Lightricks
Frequently asked
Book the free 30-minute review.
On the call I look at your buyers and recent posts, show you the angles I'd run, and give you a sample posting week. You keep it whether or not we work together.
You leave with a free optimized post, and decide whether to continue with weekly sessions or the full service.
Yes. You get one in the free review, and it's yours to keep either way. It's usually 2-3 LinkedIn posts mixing reach, promotional, and personal posts.
Every engagement is adjusted to the founder, but the standard offer looks like this.
What I do: content strategy and your Big Idea, defined up front. Roughly 2-3 LinkedIn posts a week mixing reach posts, promotional posts, and personal posts. Distribution planning and formatting. A monthly review of visibility, engagement, and pipeline signals.
What you do: one weekly session where you bring what actually happened with clients that week, then approve and publish from your own account. I draft, you post. Total time: 1 to 3 hours a week.
What I guarantee: a repeatable system so you never wonder what to post today. Every post grounded in your real work.
The full 'Do-it-for-me' Founder Led Marketing service is $2,500/month. Weekly coaching calls are $1,000/month.
The work happens in one weekly session. We do it together, in this order:
1. Find your Big Idea.
We go deep into your service or product and how you actually deliver results. From that we pull the one position you can defend better than anyone else.
2. Shape your voice.
We define how you say things, based on how you actually talk and think. This is what AI content can't fake, and it's why your posts won't read like everyone else's.
3. Turn it into content.
Position plus voice becomes publishable posts and a distribution plan. Every post maps back to your Big Idea, or it doesn't go out.
4. Systematize it.
Once it works, we make it repeatable. You keep leading with your judgment, the system handles consistency.
After the first weeks, most of the session is steps 3 and 4: you bring what happened with clients that week, we turn it into content.
Want to see what your posts could look like?
Book the free review. You'll leave with a sample posting week either way.