Positioning
A defensible angle, not a tagline. The hill you'll keep defending for years.
Founder led marketer
Most founder content is interchangeable. Yours shouldn't be.
I help B2B founders build a position, find a voice, and ship content AI can't fake. One weekly session. No ghostwriting. No AI slop. Just the work — done together.
Get in touch Read my newsletterCompanies I've helped
Elementor, AI21 Labs, Wordtune, InfiniGrow, Notch, Diffy, Hoffman, Lupa, BDigital, SEO Israel
The test
If a competitor's CEO could've posted it, you shouldn't have.
Most founder content fails this. Same hooks, same takes, same AI-flavored polish. The feed is interchangeable because the people in it sound interchangeable.
The fix isn't a better ghostwriter or a smarter prompt. It's three things AI can't fake: a position worth defending, a voice that's actually yours, and the judgment to know which take is worth publishing.
What we work on
Voice
Writing that sounds like you on your sharpest day — not a custom GPT trained on your transcripts.
Content
Posts and essays with judgment, stakes, and a point of view. The opposite of insight-shaped slop.
Results from the ecosystem.
Ben was the first marketer at Elementor and played a huge role in our early growth. He built the content engine from scratch, shaped how we told our story, and created the foundation that helped Elementor scale into a global brand.
Yoni Luksenberg, CEO, Elementor
Ben established AI21 Labs' content operation. He was responsible for leading the team, contributing creative ideas, and overseeing project delivery. The systems he implemented generated traffic and users.
Eran Yacobovitch, VP Marketing, Lightricks
Ready to scale?
Let's build your inbound engine.
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