LinkedIn Workshop for Founders and Solopreneurs
Most of the LinkedIn tips I see are simply wrong, or they don't touch the real problem. In this workshop I teach what I do with clients every week: how to find what to write about, how to write it the way you talk, and how it brings in inquiries.
The hook is almost never the problem
Over the past year and a half I've worked with dozens of business owners on LinkedIn. Almost all of them came with questions about the hook, the best time to post, the algorithm.
The problem was something else. They had nothing to write about in a week when nothing happened. And the posts that did work brought likes, not inquiries.
You have opinions formed over years of decisions, from clients who told you no, from things you tried that didn't work. They just never make it into a post. Instead, you get another post with 5 tips.
There's a simple test: if your competitor's CEO could have published your post, you didn't need to publish it.
Who it's for
- •Founders and service providers who sell to businesses
- •Who already post something and don't see results
- •Or who never started because they have no idea what to write
Who it's not for
- •If you need deals in the next two months, do outreach. Content works slowly, and I won't sell you otherwise.
- •If you want someone to write the posts for you, that's not here either.
What we'll do
What you have to say
- •Mapping the opinions you already have and don't see as content
- •The questions I ask retainer clients: who would disagree with you, when did you first realize this, what did you see that made you believe it
- •We take 10 of your posts and check how many of them your competitor could have published
- •The post types that work for founders: which bring reach, which build trust, and which bring inquiries
How to do it every week
- •Live editing of posts you wrote during the implementation week, in front of the whole group
- •Why the posts with the most likes aren't the ones that bring inquiries, and how to work on both
- •What to do after you hit "Post", and why people who only post and never comment on others end up with zero
- •The weekly working method, including what to write in a week when nothing happened
You write, you send, you get personal feedback from me on every post.
The format
New dates coming soon
- •Two Zoom sessions, two hours each
- •Implementation week with personal feedback on every post, within a day
- •Recordings of both sessions, with unlimited access
- •WhatsApp group for feedback during the workshop
Price: 450 ILS + VAT
Before you ask on WhatsApp
What people say about working with me
I've been doing content for 20 years. I was the first marketer at Elementor, set up the content operation at AI21 Labs, and today I work with founders on LinkedIn every week. If it doesn't work for me, I don't teach it.
"Ben was the first marketer at Elementor and made a huge contribution to our early growth. He built the content engine from scratch, shaped the way we told our story, and laid the foundations that allowed Elementor to become a global brand."
Yoni Luksenberg
CEO, Elementor
"Ben set up AI21 Labs' content operation. He led the team, brought creative ideas, and managed the whole process end to end. The systems he put in place brought traffic and users."
Eran Yacobovitch
CMO, Lightricks
"Ben really helped me to formalize a framework for advancing my company. His advice on personal branding, cadence, and which channels would be relevant really resonated. In addition, he gave me some really practical tips to start with."
Simon Natanel
Founder & Product Lead | AI for Financial Workflows | Ex-JFrog, Redis, AppsFlyer