LinkedIn Workshop for Founders and Solopreneurs

You sign up and pay through the same link. 450 ILS + VAT. A week before the first session you'll get an email with the Zoom link for both sessions and an invite to the WhatsApp group.

You can cancel and get a full refund up until the day of the first session. You can also transfer your spot to someone else, or move to the next cohort. Email me or message me on LinkedIn and I'll sort it out.

Nothing. If you have posts you've written, bring them to the session and we'll look at them together. There's nothing to send me beforehand. The real work starts in the implementation week.

Between sessions you write and send me each post in a private message. I send back personal feedback within a day. In the second session we edit what you wrote, live. If you don't write that week, you get half the workshop.

Two Zoom sessions, an implementation week with personal feedback on every post, recordings with unlimited access, and a WhatsApp group for feedback during the workshop.

The recordings stay with you. If you want to keep getting feedback after the workshop, you can join my WhatsApp group.

Zoom, with your camera on. We work on your material in front of the group. This isn't a lecture.

It’s hard to say exactly what anyone takes away from a few weeks of thinking about how they write, because it tends to show up in small ways rather than all at once. Some people notice it the next time they sit down with a blank screen and, instead of reaching for whatever everyone else posted that week, find themselves remembering a conversation with a client from two years ago that never quite left them. Others notice it later, in a week that felt completely uneventful, when a question pops into their head and somehow turns into something worth saying. There’s also the matter of the posts themselves, which have a way of changing shape once someone else has looked at them closely and asked why a certain sentence is there at all. And at some point the question of likes versus conversations starts to feel less abstract, because those two things don’t always move together, and it becomes easier to tell which one a given post is likely to bring, or whether it’s trying to do both and doing neither. Then there’s the routine, or the lack of one, which is usually where things fall apart for most people after any kind of course or session ends. Whether a habit survives depends on a lot of things, including how busy the next month turns out to be, how much patience someone has with drafts that don’t land, and whether they’ve found a way of working that fits how they actually spend their week rather than how they imagine they should. None of this arrives in a neat package, and it probably looks a little different for everyone who goes through it, which is maybe the most honest thing that can be said about it.