Most founder content is interchangeable. Yours shouldn't be.
I help B2B SaaS founders get quotable. I find what only you can say (the calls, the deals, the decisions nobody else has made), then write it on a schedule until buyers know your thinking well enough to act.
“If you want content that actually earns trust, I'd send any founder his way.”
Book a 30-minute review.
I look at your buyers, your last 90 days of posts, and what you're trying to win. Then I show you what I'd do differently.
- Where your content reads like every other founder in your space, and where it doesn't
- The angles only you can write, because they come from your week and not a content calendar
- A sample week: what I'd post Sun, Tue, Thu
- You keep everything I find, whether we work together or not
Get in touch
Tell me a little about your company. I'll reply with a few times for a 30-minute call.
Frequently asked
Start with the free 30-minute review: book a 30-minute call that reviews your buyers, recent posts, and what you're trying to win, then shows the angles and a sample posting week you keep.
1. Book the free 30-minute review: Click the booking link to schedule the free 30-minute review.
2. What happens on the call: Ben looks at your buyers and recent posts, shows the angles he'd run, and provides a sample posting week you keep whether or not you work together.
3. After the call: You leave with a free optimized post, and decide whether to continue with weekly sessions or the full service (pricing and scope are listed in the FAQ).
Yes. A sample posting week is provided as part of the free 30-minute review, and you keep that sample whether or not we work together.
The free review includes a look at your buyers, recent posts, and the angles Ben would run, plus a sample posting week.
Typical cadence used in samples: roughly 2-3 LinkedIn posts per week mixing reach, promotional, and personal posts.
Every engagement is adjusted to the founder, but the standard offer looks like this.
What I do: content strategy and your Big Idea, defined up front. Roughly 2-3 LinkedIn posts a week mixing reach posts, promotional posts, and personal posts. Distribution planning and formatting. A monthly review of visibility, engagement, and pipeline signals.
What you do: one weekly session where you bring what actually happened with clients that week, then approve and publish from your own account. I draft, you post. Total time: 1 to 3 hours a week.
What I guarantee: a repeatable system so you never wonder what to post today. Every post grounded in your real work.
The cost for Ben's full 'Do-it-for-me' Founder Led Marketing service is $2,500/month. The cost for weekly coaching calls is $1,000/month.
The work happens in one weekly session. We do it together, in this order:
1. Find your Big Idea.
We go deep into your service or product and how you actually deliver results. From that we pull the one position you can defend better than anyone else.
2. Shape your voice.
We define how you say things, based on how you actually talk and think. This is what AI content can't fake, and it's why your posts won't read like everyone else's.
3. Turn it into content.
Position plus voice becomes publishable posts and a distribution plan. Every post maps back to your Big Idea, or it doesn't go out.
4. Systematize it.
Once the engine works, we make it repeatable. You keep leading with your judgment, the system handles consistency.
After the first weeks, most of the session is step 3 and 4: you bring what happened with clients that week, we turn it into content.
Let's see what only you can say.
Thirty minutes, and a plan you can use either way.